The Story

Live Nation needed a new online home for its 23rd Annual Jam On The River festival and its three-day School of Rock Festival. Running behind schedule on its web marketing planning for the events, Live Nation came to Freshout to see what could be done. We proposed building a comparable feature set and architecture for the two websites, given the time restraints and the closely related content needs between the two events, and Live Nation was in full support of the approach.

ultimately resulting in 3 million hits from 26 countries within one month

We created designs for each site highlighting sponsors, developed engaging multi-media features, and executed prominent calls to action to promote ticket sales. Leveraging Flutter, we implemented a CMS for each site to provide bands and site administrators the ability to update pertinent content quickly and easily. In addition, Freshout rendered content production and SEO services ultimately resulting in 3 million hits from 26 countries within one month and sold out events.

Staffing the projects with a full team of specialists, each site was completed in under 14 days - Live Nation were beside themselves and ecstatic about the results.